Back to the Basics

When building an official press or media release there is a basic guideline that the world follows.  Time has proven that this outline is the most effective way to capture your audiences attention and hold it throughout your message.

Here is your list of must-haves when getting ready to write:

Punchline- Make sure our objective is clear.  Whether this is an advertisement, statement or article, your audience should not have to hunt to find your main point.

5 W's- Who? What? Where? When? Why?  All five of these questions should be answered.

Proper grammar-  This cannot be stressed enough.  If you do not sound like a professional, why would your audience trust your opinion.

Sources- How do you know this information?  If you cannot show the information has come from a credible source, the readers will not believe you.  In saying this, remember sites such as Wikipedia are not credible.

Strong conclusion- This can be just as important as your punchline.  You need to take the time to reiterate your objective.  The reader may have gotten lost in all of the facts provided and needs to be reminded of the point you just made. (TrueShip, 2015)

Take the time to sift through the information you have gathered in preparation, remember to leave out as much "fluff" as possible.  Some things found may seem interesting but will only distract your audience.

Before you get stressed out about the writing process, keep in mind that 50% of your time will be spent editing.  There is nothing wrong with having rough drafts.

-Lauren

TrueShip. (2015, Dec 2). How To Be A Media Mogul With Ecommerce Press Releases. Retrieved from TrueShip: www.trueship.com/blog/2015/12/02/how-to-be-a-media-mogul-with-ecommerce-press-releases/#.Vq0RIoTZfdk