It's the little things that count

Not even 10 years ago, when a company needed to worry about media it really only included news papers, TV and maybe the radio.  Fast forward to 2016 and there is a lot more to consider.  The definition of media is a mass means of communication, and for our generation that includes the internet- and all of the social media that goes along with it.

Media attention can make or break your company, whether a helpful or harmful article is published, it can never be taken back.  With this in mind, being persuasive in media can become a challenge.  Throughout this blog, we will be considering the do's and don'ts of this task.

Before we break this obstacle down to the finer points, I want to take this time to show how one basic social media post made a big impact.  I recently read an article on LinkedIn posted by a NY Times bestselling author about an experience he had on Twitter.  It boils down to this: not every good media release or post has to be an advertisement.  Dave Kerpen was fed up with waiting in line to check-in to his hotel and like most of us do, he posted his frustration on Twitter.  A competing hotel replied to his tweet, not with an ad or encouragement to go to their hotel, but a simple comment saying they hoped his stay in the city was a pleasant one.  In turn, this one act lead to a great return for the hotel as not only did this CEO stay at the hotel during his next trip, he also recommended friends to do the same.   (Kerpen, 2013)

As you can see, being persuasive isn't all about putting a your message out there.  It can also be about listening to others messages and responding appropriately.

Consider this little snippet before your next post.


Lauren


https://www.linkedin.com/pulse/20130207152835-15077789-the-1-thing-every-business-executive-must-understand-about-social-media

Kerpen, D. (2013, 02 07). The 1 Thing Every Business Executive Must Understand About Social Media. Retrieved from LinkedIn: https://www.linkedin.com/pulse/20130207152835-15077789-the-1-thing-every-business-executive-must-understand-about-social-media